P.O. Box 233 Mendon, Utah, 84325
435-760-6315
matthew.leishman@aggiemail.usu.edu
September 1, 2008
Mr. Riley D. Leishman
169 W. 800 S.
Preston, ID 83263
Dear Mr. Leishman:
I have recently started my Junior year of college at Utah State University. I'm pursuing a Public Relations degree in the Department of Journalism and Communications.
When we spoke last, you asked me to write you a letter explaining what public relations is. In response to your question, here is some basic information.
One of my Professors told me this quote in his Introduction to Public Relations class, and I found it very helpful with understanding what public relations is.
"If the circus is coming to town and you paint a sign saying Circus coming to the fairgrounds Saturday, that's advertising. If you put the sign on the back of an elephant and walk him through town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. Now, if you can get the mayor to laugh about it, that's public relations."
In my book Public Relations and the Writer, it defines public relations as the art and science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action.
My Professor Troy Oldham, said that public relations dates back to the days of Plato, and speech writers would craft words for leaders to persuade the public or the government one way or the other.
I have really enjoyed my public relation classes. I look forward to finishing up my degree, and applying my knowledge in the work force.
I appreciate your support. Please let me know if you have questions.
Sincerely,
Matthew D. Leishman, Utah State University
Student
1 comment:
I really liked your letter. I especially liked how you put the quote anaology Preston gave us in class...very interesting.
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