Final Press Release #2

Press Release

 

Sept. 13, 2008

FOR IMMEDIATE RELEASE

 

Burger Planet Inc.

123 Healthy Way

Gary, IN 46401

James E. Muellenbach III, CEO

877-765-4321

james@burgerplanet.com

 

 

BURGER PLANET GOES HEALTHY

Fitness Guru Hired

 

 

Milwaukee, WI-Opal Whitcomb's fitness guru Jayne Peterson signs with Burger Planet to help  promote their new healthy choices.

 

James E. Muellenbach, CEO said, "burger planet is committed to offering healthy choices on its menu, and the hiring of Jayne Petersen will help the company's overall focus on healthy lifestyles."

 

Burger Planet's traditional menu favorites are adding a few healthy choice selections to their menu including gourmet salads, fruit packages, and white meat chicken breasts.

 

"Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices, and the company believes in encouraging costumers to live healthier, active lifestyles,"  Jayne Petersen said.

 

Jayne Petersen's Scheduled Events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York City.May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

 

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

 

Month of July - Promotional appearances with Corny the Clown at seven shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

 

Jayne Petersen will work with Burget Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.

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Matthew Leishman

123 Healthy Way

Gary, IN 46401

877-765-4321, ext. 4

matt@burgerplanet.com