May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.
May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.
Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.
Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.
Jayne Petersen will work with Burget Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.
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Matthew Leishman
PO Box 233
Mendon, UT 84325
435-760-6315
matthew.leishman@aggiemail.usu.edu
2 comments:
Matt-
Great job on this press release! I have just a few suggestions, I would change one thing on your contact information at the top- put "James Muellenbach I, CEO" before the address. I would also add a comma after "CEO" in the second paragraph to set apart the title. I loved the part where you wrote about the "traditional menu favorites" so that it didn't downplay the menu they already have! At the end you need to add a boilerplate, but other then that this was a great press release! Good job!
Hey! Good job. You have a great draft; your ideas and voice is evident. Can't wait to read your final press release.
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