Final Press Release 4: Tummi Yummi's

Press Release
Tummi Yummi's Inc.
President David Pak
714-855-9238
dhpakman@aol.com


FOR IMMEDIATE RELEASE
Oct. 21, 2008


TUMMI YUMMI"S COMING TO CACHE VALLEY
Former Utah State Basketball Players Prepare To Open Frozen Yogurt Company


LOGAN, Utah-Former Utah State University basketball players, David Pak and Nate Harris, prepare to open Tummi Yummi's Frozen Yogurt.

Tummi Yummi's is the first of its kind, and the first self served frozen yogurt company to open in Cache Valley.

David Pak, president and founder of Tummi Yummi's said, "Tummi Yummi's is more than frozen yogurt. It's a place where the community can come hangout. There really isn't anywhere in Logan, where an individual can go relax, and have a goodtime. Tummi Yummi's will provide that, and so much more."

Tummi Yummi's is being designed towards Utah State University athletics, and will feature plenty of Aggie memorabilia. It will also have five plasma televisions, that will broadcast former Aggie athletes that currently play in the pros.

"This is a way to pay tribute to USU athletes that have gone on and excelled," Pak said.

Tummi Yummi's plans to open their doors in January 2009, and the company is negotiating between three different locations all around 2,000 square feet.

Tummi Yummi's will host four Taylor Frozen Yogurt machines, that will serve eight flavors of Dryers ice cream and frozen yogurt. Along with frozen yogurt the company will have hot cocoa, coffee, fountain drinks, and different types of candy.

"Tummi Yummi's is going to be a lot like a combination of Pink Berry's Inc., Starbucks Inc., and The Sweet Factory Inc., all mixed into one," Pak said.

Tummi Yummi's will be a favorable spot for students after sporting events, along with citizens from the community. It will provide the opportunity for student athletes to become more familiar with citizens of the community, and vice versa.

David Pak, and cofounder Nate Harris, both played men's collegiate basketball for Utah State University, Harris played from 2002-2006, and Pak Played from 2005-2006. Both played in professional European basketball leagues after leaving USU.

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For more information contact:
Matthew Leishman
Public Relations Specialist
435-760-6315
matthew.leishman@aggiemail.usu.edu

Final: Media Pitch

Subject: Cache County association helps local citizens during the current economic crisis

Dear Kim Burgess:

Just wanted you to know that Cache County has an association, where the membership is free, that helps members gain valuable financial knowledge and confidence to deal with the current economic troubles.

How often do you receive something for free, and end up walking away with something truly valuable? For me, this rarely happens.

The Cache Valley Area Investors Association(CVAIA) is a non-profit association that is dedicated to providing the citizens of Cache County with the knowledge and support they need to not only survive these economic struggles, but to gain more passive income in the process.

The CVAIA meets ever Thursday evening at the Cache Chamber of Commerce building, and is free to the public.

Preston Parker is the president and founder of the association, and there are currently 50 members.

Are you available Wednesday, Oct. 13 between 12 P.M. and 2 P.M. at talk to our President for a brief teleconference?

Please let me know which time will work for you.

Thanks,

Matthew Leishman
Public Relations Specialist
435-760-6315
matthew.leishman@aggiemail.usu.edu

Draft Media Pitch:Cache Valley Area Investor Association

Subject: Cache County association helps local citizens during the current economic crisis

Dear Kim Burgess:

Just wanted you to know that Cache County has an association, where the membership is free, that helps members gain valuable financial knowledge and confidence to deal with the current economic troubles.

How often do you receive something for free, and end up walking away with something truly valuable? For me, this rarely happens.

Are you available Wednesday, Oct. 13 between 12 P.M. and 2 P.M. at talk to our President for a brief teleconference?

Please let me know which time will work for you.

Thanks,

Matthew Leishman
Public Relations Specialist
435-760-6315
matthew.leishman@aggiemail.usu.edu

Draft Press Release 4:Tummie Yummies

Press Release
Tummie Yummies, Inc.
President David Pak
PO Box 233
Mendon, UT 84325
714-855-9238
dhpakman@aol.com


FOR IMMEDIATE RELEASE
Oct. 9, 2008


TUMMIE YUMMIES TO OPEN IN CACHE VALLEY
Owned By Two Former Utah State Basketball Players


LOGAN, Utah-Self served frozen yogurt is coming to Cache Valley.

Former Utah State University basketball players, David Pak and Nate Harris, prepare to open Tummie Yummies, Inc.



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Contact:
Matthew Leishman
Public Relations Specialist
PO Box 233
Mendon, UT 84325
435-760-6315
matthew.leishman@aggiemail.usu.edu

Final Press Release 3: Cause Promotion

Press Release

Sept. 30, 2008
FOR IMMEDIATE RELEASE

Preston Parker
President/Founder
Cache Valley Area Investors Association
160 N. Main St.
Logan, UT 84321
www.cvaia.com


CACHE VALLEY AREA INVESTORS ASSOCIATION
True Financial Independence


Logan, UT-President and founder of the Cache Valley Area Investors Association Preston Parker, wants to help individuals work a job they truly love while becoming financially independent.

Lots of Americans work at jobs they hate, while never becoming financially independent.

"There are enough jobs in America where you can find a job you love," Parker said. "Our association is here to help individuals become financially independent through passive income."

Passive income is money you make without working for it, such as investments and gifts.

The goal of the association is to help individuals use there passive income to cover their expenses, while educating members on making smart financial choices.

The association has 50 members, and is open to everyone who has a desire to become financially independent.

There are hundreds of similar associations nation wide, however this is the first of its kind in Cache Valley. Membership is free, and the association meets every Thursday at the Cache Chamber of Commerce building located at 160 N. Main Street in Logan, Utah.

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Matthew Leishman
Public Relations
435-760-6315

Draft Press Release 3: Cause Promotion

Press Release

Sept. 23, 2008
FOR IMMEDIATE RELEASE

Preston Parker
President/Founder
Cache Valley Area Investors Association


CACHE VALLEY AREA INVESTORS ASSOCIATION
True Financial Independence

Logan, UT-President and founder of the Cache Valley Area Investors Association wants to help individuals work a job they truly love while becoming financially independent.

Lots of Americans work at jobs they hate, while never becoming financially independent.

“There are enough jobs in America where you can find a job you love,” Parker said. “Our association is here to help individuals become financially independent through passive income.”

Final Press Release #2

Press Release

 

Sept. 13, 2008

FOR IMMEDIATE RELEASE

 

Burger Planet Inc.

123 Healthy Way

Gary, IN 46401

James E. Muellenbach III, CEO

877-765-4321

james@burgerplanet.com

 

 

BURGER PLANET GOES HEALTHY

Fitness Guru Hired

 

 

Milwaukee, WI-Opal Whitcomb's fitness guru Jayne Peterson signs with Burger Planet to help  promote their new healthy choices.

 

James E. Muellenbach, CEO said, "burger planet is committed to offering healthy choices on its menu, and the hiring of Jayne Petersen will help the company's overall focus on healthy lifestyles."

 

Burger Planet's traditional menu favorites are adding a few healthy choice selections to their menu including gourmet salads, fruit packages, and white meat chicken breasts.

 

"Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices, and the company believes in encouraging costumers to live healthier, active lifestyles,"  Jayne Petersen said.

 

Jayne Petersen's Scheduled Events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York City.May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

 

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

 

Month of July - Promotional appearances with Corny the Clown at seven shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

 

Jayne Petersen will work with Burget Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.

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Matthew Leishman

123 Healthy Way

Gary, IN 46401

877-765-4321, ext. 4

matt@burgerplanet.com

Intro to PR Code of Ethics

After reading through Chapter four in my Introduction to Public Relation book, I learned a lot of valuable information about laws and code of ethics.

I really enjoyed the part about defamation.

Press Release #2 Draft

Press Release

Sept. 17, 2008

FOR IMMEDIATE RELEASE

Burger Planet Inc.

One Continental Plaza

Milwaukee, WI 53201

James E. Muellenbach III, CEO

123-456-7890

jemceo@burgerplanet.com

BURGER PLANET GOES HEALTHY

Fitness Guru Hired

Milwaukee, WI-Opal Whitcomb's fitness guru Jayne Peterson signs with Burger Planet to help  promote their new healthy choices.

James E. Muellenbach, CEO said, "burger planet is committed to offering healthy choices on its menu, and the hiring of Jayne Petersen will help the company's overall focus on healthy lifestyles."

Burger Planet's traditional menu favorites are adding a few healthy choice selections to their menu including gourmet salads, fruit packages, and white meat chicken breasts.

"Burger Planet has been a leader in the quick service restaurant industry in offering healthy menu choices, and the company believes in encouraging costumers to live healthier, active lifestyles,"  Jayne Petersen said.

Jayne Petersen's Scheduled Events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

Jayne Petersen will work with Burget Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, the fruit packages, and the white meat Chicken entree.

-###-

Matthew Leishman 

PO Box 233

Mendon, UT 84325

435-760-6315

matthew.leishman@aggiemail.usu.edu

Final Press Release #1

Press Release

ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
President Preston Parker
435-752-2020

FOR IMMEDIATE RELEASE
Sept. 11, 2008

ABC REAL ESTATE OPENS IN CACHE COUNTY
Searching for Investors

LOGAN, UT – ABC Real Estate is using a creative way to help buyers and sellers, and they are looking for investors.

ABC Real Estate is introducing a new system to better help the real estate market in Utah, and it’s the first of its kind.

President of ABC Real Estate Preston Parker said, “the real estate market hasn’t been this bad since the great depression, and our new creative system will help buyers and sellers during this time of need.”

During the month of September, new regulations passed by congress will require home buyers to have a down payment of at least three percent, a good credit score, and a low debt to income ratio, before they can be approved for a mortgage. This may come as bad news to some, but ABC Real Estate has the solution.

ABC Real Estate's system is a benefit for all sides of the real estate transaction. Their creative system is an equity holding land trust system, that expert Bill Gatten teaches on www.landtrust.net.

The reason why the equity holding land trust system is guaranteed to work for you, is because it allows real estate transactions to happen, while taking care of each side of the transaction. The system has four sides, and each are beneficiaries.

If you have been thinking about investing in real estate, but haven't done so yet, now is the perfect time. Our proven to work system is not just a benefit to the economy, but a benefit for you.

ABC Real Estate is composed of five employees, and is Preston Parker's third start up company. ABC Real Estate opened up its first branch in Salt Lake City, Utah.

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ABC Real Estate LLC
Public Relations
Matthew Leishman
435-760-6315

Draft Press Release #1

Press Release

ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
President Preston Parker
435-752-2020

FOR IMMEDIATE RELEASE
Sept. 4, 2008

ABC REAL ESTATE OPENS IN CACHE COUNTY
Searching for Investors

LOGAN, UT – ABC Real Estate is using a creative way to help buyers and sellers, and they are looking for investors.

ABC Real Estate is introducing there system to better help the real estate market in Utah, and it’s the first of its kind.

Preston Parker said, “the real estate market hasn’t been this bad since the great depression, and our new creative system will help buyers and sellers during this time of need.”

ABC Real Estate LLC
Public Relations
Matthew Leishman
435-760-6315

Letter to Cousin

Matthew D. Leishman

P.O. Box 233 Mendon, Utah, 84325

435-760-6315

matthew.leishman@aggiemail.usu.edu

September 1, 2008

Mr. Riley D. Leishman

169 W. 800 S. 

Preston, ID 83263

Dear Mr. Leishman:

I have recently started my Junior year of college at Utah State University.  I'm pursuing a Public Relations degree in the Department of Journalism and Communications.  

When we spoke last, you asked me to write you a letter explaining what public relations is.  In response to your question, here is some basic information.

One of my Professors told me this quote in his Introduction to Public Relations class, and I found it very helpful with understanding what public relations is.  

"If the circus is coming to town and you paint a sign saying Circus coming to the fairgrounds Saturday, that's advertising.  If you put the sign on the back of an elephant and walk him through town, that's promotion.  If the elephant walks through the mayor's flower bed, that's publicity.  Now, if you can get the mayor to laugh about it, that's public relations."

In my book Public Relations and the Writer, it defines public relations as the art and science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action.

My Professor Troy Oldham, said that public relations dates back to the days of Plato, and speech writers would craft words for leaders to persuade the public or the government one way or the other.

I have really enjoyed my public relation classes.  I look forward to finishing up my degree, and applying my knowledge in the work force.

I appreciate your support.  Please let me know if you have questions.

Sincerely,

Matthew D. Leishman, Utah State University

Student

  

JCOM 2310 Intro

This is my first Blog submission, so I will start out by introducing myself. My name is Matthew Leishman. I go by Matt or Matty sometimes. It really doesn't matter to me. I'm 22 years old, and I'm a Junior at Utah State University in the Department of Journalism and Communications. I'm currently taking 16 credits, and doing an internship with the USU Athletic Department.

I will end this Blog by adding my favorite quote.

"The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at time of challenge and controversy."

Dr. Martin Luther King Jr.